<title>
The document's name, shown in the browser tab, bookmarks, and search results.
Baseline: Widely available · Document structure
When to use it
One per document, unique across your site, ~50–60 characters, most important words first.
When not to
Don't stuff keywords or reuse one title site-wide — it is the single strongest on-page SEO signal.
Example
<title>Overnight Rye Bread — Field Guide Kitchen</title>