<cite>
The title of a creative work: book, article, film, specification, song.
Baseline: Widely available · Inline text semantics
When to use it
Around work titles wherever they're referenced, including blockquote attributions.
When not to
Not for people's names — the spec is explicit that cite marks the work, not the author.
Example
See HTML: The Living Standard for the definitive rules.
<p>See <cite>HTML: The Living Standard</cite> for the definitive rules.</p>